Button-gated capture
No wake word. No always-on assistant posture. The microphone is hot only when someone asks Piclu to listen.
Piclu
When someone notices the milk is low, they press once and say it. Piclu keeps the moment and turns it into the list, without always listening.
The kitchen moment
The need appears before the app opens.
Piclu is for the instant someone notices the milk is low, the detergent is over, or the school supply is missing. The device gives that moment a place to land.
Notes with context
The spoken moment becomes a household note with the original audio available as trust backing.
Cart-ready intent
Piclu can group household needs into shopping lines now, with commerce handoff designed as the next step.
The app surface
A list, not another attention sink.
Piclu keeps the working surface plain: what was captured, what needs review, and what is ready for the next household order.
Piclu
- MilkAmul, 2 packets
- Detergent bar2 for laundry shelf
- School glueNeeds review
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Launch path
First, make the habit trustworthy.
We will start with pilot households, tune the capture habit, and open pre-orders only when the hardware and support path are ready.
Pilot households first.
We will test the capture habit, household list trust, and weekly shopping workflow before scaling the product promise.